Video Games

The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.

“We are seeing great momentum building for the Totally Spies! brand ahead of the much-anticipated return of the series next year,” said Annick Bizet, New Business and Strategic Alliances Director at Banijay Kids & Family.

“As Space Invaders celebrates its 45th anniversary in 2023, we’re excited to expand the merchandise offering for fans through fresh, relevant and creative collaborations,” said Jasen Wright, VP North America at WildBrain CPLG.

Uplift Games’ Vicky Huxley and Sim Furniss on bringing the cup feet and big eyes of Adopt Me’s pets into plush, apparel and more…

“As one of the world’s most recognisable pop-culture sailors, we could not think of a better gaming partner for Popeye than World of Warships,” said Jarred Goro, vice president, licensing, North America, King Features.

Elsewhere, Funko is expanding its Cryptic line of puzzle games with a Star Trek edition.

“The sets offer an entirely new, action-packed play experience,” said Frédéric Roland Andre, Designer at the LEGO Group.

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade

Coachella Island boasts themed items, team vs. team minigames and Coachella 2023 performer Porter Robinson will be playing in-game.