Video Games
Board game, graphic novel and more on the way for Cult of the Lamb
“Our strategy on the licensing side was to lean into what fans wanted – really authentic product with a genuine connection to the game,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.
Big Brother app game comes to the UK
“We have seen a growing community of fans of this ground-breaking game since the first launch in 2020,” said Lex Scott, Commercial Director of Gaming & Gambling at Banijay Brands.
Reality+ to bring Paul Frank into the Metaverse in 2024
“This partnership is not just about pushing the boundaries of Web3; it’s about crafting exciting new experiences for fans of this iconic brand,” said Tony Pearce, Co-Founder of Reality+.
Farshore teams with SEGA for Sonic the Hedgehog books
“Now has never been a better time to be a Sonic fan,” said Alex Gomez, Sr. Director of Licensing at SEGA of America.
Read the Brands Untapped 100: 2023 Edition here
Or pick up a physical copy at BLE from the Brands Untapped booth at E174
NERF World comes to Minecraft next month
In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.
Bluey: The Videogame to launch in November from Outright Games
“It’s a thrill for us to bring Bluey’s world to life with a level of interactivity that has never been seen before,” said Stephanie Malham, COO of Outright Games.
Federico San Martin – Sr. Global Head of Minecraft Consumer Products at Microsoft – on creativity, authenticity and what Suspicious Stew actually tastes like
Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.
Mattel teams with Microsoft for Mega Bloks Xbox 360 set
The 1,342 piece set is a fully buildable, light-up console and controller – complete with a brick version of Halo 3.
Riot Games partners with Undefeated for Valorant Champions apparel
The two-week long Champions Tour sees esports teams battle it out to be crowned the global champion of Riot’s Valorant game.