Video Games

“It’s a thrill for us to bring Bluey’s world to life with a level of interactivity that has never been seen before,” said Stephanie Malham, COO of Outright Games.

Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.

The 1,342 piece set is a fully buildable, light-up console and controller – complete with a brick version of Halo 3.

The two-week long Champions Tour sees esports teams battle it out to be crowned the global champion of Riot’s Valorant game.

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

“Incorporating a popular franchise like Street Fighter into a campaign allows brands to tap into a high level of pre-awareness as there is an existing fanbase who already love the IP,” said David Born, Founder and CEO of Born Licensing.

Riot Forge’s Rowan Parker discusses creative collaborations, fan engagement and telling stories through video games.

“We look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun,” said Darran Garnham, founder and CEO of Toikido.

The deadline for nominations is Friday, July 28th.

The range spans t-shirts, polo shirts, hoodies, tracksuits and caps all featuring the G2 X Ralph Lauren crest.