Video Games

“This partnership is not just about pushing the boundaries of Web3; it’s about crafting exciting new experiences for fans of this iconic brand,” said Tony Pearce, Co-Founder of Reality+.

“Now has never been a better time to be a Sonic fan,” said Alex Gomez, Sr. Director of Licensing at SEGA of America.

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.

“It’s a thrill for us to bring Bluey’s world to life with a level of interactivity that has never been seen before,” said Stephanie Malham, COO of Outright Games.

Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.

The 1,342 piece set is a fully buildable, light-up console and controller – complete with a brick version of Halo 3.

The two-week long Champions Tour sees esports teams battle it out to be crowned the global champion of Riot’s Valorant game.

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

“Incorporating a popular franchise like Street Fighter into a campaign allows brands to tap into a high level of pre-awareness as there is an existing fanbase who already love the IP,” said David Born, Founder and CEO of Born Licensing.