Video Games

“We challenged ourselves to bring the flavour of suspicious stew and its ingredients to crisp-form, creating an experience so delicious that both Minecraft players and non-players will reach for more,” said Mauricio Jenkins, US marketing lead for Pringles.

Christian Fiore and Knut Happel discuss adapting the hit video game into a tabletop experience.

“The endless creativity that goes into game design provided the freedom to have fun with a collection that is an otherworldly take on our usual tailoring,” said Gresham Blake.

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

“This is such an exciting opportunity for us to work with one of the most recognisable gaming brands in the industry,” said Elliott Matthews, Managing Director of Poetic Brands.

The limited-edition range includes a 2-in-1 Question Block bath bomb that contains surprise soapy ‘power ups’.

“We assembled a best-in-class team of game makers who poured their hearts into an unforgettable experience we can’t wait to share with fans,” said Greg Thomas, President of Visual Concepts.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

‘PUMA continues to support gaming as an important part of the culture around consumers,’ said PUMA.