Warner Bros Discovery

The new WBD Global Experiences division combines the Global Themed Entertainment licensing group with the company’s Studio Tours & Retail team.

“The Looney Tunes embody the spirit of the Olympics and exemplify teamwork, camaraderie, athleticism, and competition – making them an ideal licensing partner for the IOC,” said Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products.

Roucoule previously held the position of Vice President, Category and Retail Business Development at the company.

Partners on board for the anniversary include Nike, Dolls Kill and Sassy Woof.

The latest slate of anniversary partners also includes NAME IT, From Future and Leblon Delienne.

The show will see classic Looney Tunes shorts projected on the big screen, with the original classical-inspired scores performed live by the Orchestra Italiana del Cinema.

“We are incredibly excited and proud that the world class city of Boston will be the home of our new Central Perk concept,” said Joe Gurdock, President of Central Perk Coffee Co.

PUMA’s RS-X shoe has been given a crimson and yellow makeover by the team at BAIT.

“We could not be more excited that DC is now joining the tonies family,” said Markus Langer, Chief Content Officer at tonies.

The new flavours include an Oh. My. GAWD cold brew, Moo Point decaf and Gunther! expresso.