WildBrain CPLG

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

“Our partnership with ASPIRE is a huge step forward for our brand, within product licensing but also more generally,” said Ben Gunn, Brand Director at Lyle & Scott.

The role-play range – launching in 2023 – will feature toys inspired by Kärcher products, including a pressure washer, a window cleaner and a handled cleaner.

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

A line of Sonic Prime products from PMI will launch in early 2023, including collectibles, mini figures, clip-on plush, stampers, games and more.

“The Pista 24 Motul Edition is not only a stunningly designed watch; it truly reflects the technical excellence associated with motor sports,” said Motul’s licensing specialist Laurent Taieb.

“We’ll be focused on bringing the brand’s playful and imaginative values to life through an engaging consumer products programme for the whole family,” said Meike de Vaere-Hoorn, VP Partnerships and Business Development at WildBrain CPLG.

“The launch of ASPIRE underlines our commitment to delivering dedicated, best-in-class global partnerships to harness the huge opportunities we see in the growing Corporate and Lifestyle sector,” said Victoria Whellans, Commercial Director at ASPIRE.

“This agreement offers a perfect showcase for the famous Motul livery and will delight hobbyists and motorsport enthusiasts everywhere,” said Motul’s Laurent Taieb.

Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake, Chip & Potato and Malibu.