WildBrain CPLG’s ASPIRE arm to helm licensing push for Lyle & Scott

“Our partnership with ASPIRE is a huge step forward for our brand, within product licensing but also more generally,” said Ben Gunn, Brand Director at Lyle & Scott.

Smoby Toys to launch Kärcher role-play range

The role-play range – launching in 2023 – will feature toys inspired by Kärcher products, including a pressure washer, a window cleaner and a handled cleaner.

WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

PMI to launch novelty toys and games for Sonic Prime

A line of Sonic Prime products from PMI will launch in early 2023, including collectibles, mini figures, clip-on plush, stampers, games and more.

Motul partners with Depancel for Pista 24 Motul Edition watch

“The Pista 24 Motul Edition is not only a stunningly designed watch; it truly reflects the technical excellence associated with motor sports,” said Motul’s licensing specialist Laurent Taieb.

Crayola eyes consumer products growth across EMEA with WildBrain CPLG

“We’ll be focused on bringing the brand’s playful and imaginative values to life through an engaging consumer products programme for the whole family,” said Meike de Vaere-Hoorn, VP Partnerships and Business Development at WildBrain CPLG.

WildBrain CPLG rebrands its Lifestyle division as ASPIRE

“The launch of ASPIRE underlines our commitment to delivering dedicated, best-in-class global partnerships to harness the huge opportunities we see in the growing Corporate and Lifestyle sector,” said Victoria Whellans, Commercial Director at ASPIRE.

Motul model cars on the way from Sunrich Toys & Hobby

“This agreement offers a perfect showcase for the famous Motul livery and will delight hobbyists and motorsport enthusiasts everywhere,” said Motul’s Laurent Taieb.

WildBrain CPLG’s Jasen Wright on design, authenticity and the rise of playful collaborations

Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake, Chip & Potato and Malibu.

WildBrain CPLG looks to bring Magic Mixies into apparel, publishing and homewares

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

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