WildBrain CPLG

Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake, Chip & Potato and Malibu.

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

Victoria Whellans tells us how WildBrain CPLG expands its entertainment, sport and brand licensing.

Jimmy Sorber – Product Development Manager, Northern Europe, WildBrain CPLG – tells us about the creative process behind bringing Space Invaders into footwear.

The deal marks Motul’s first expansion into licensed products.