Will Marston

“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.

“We have wanted to bring our take on both Blippi and CoComelon to the UK for a while now and I am thrilled to say that we have achieved that goal this year,” said Star Editions’ Will Marston.

Will Marston tells us how he got into wholesale licensing – and which brands are working well online.

Star Editions’ Will Marston looks at the world of branded stores, picking the brains of Louis Kennedy’s Nick Prichard and The Opinionated Designer’s Emma Horton for brands ripe for pop-ups.

The new store sells a range of exclusive personalised and non-personalised Monopoly gifts, including cushions, posters and even a Monopoly board café table.