Will Ochoa

“We like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo,” said Barry Hughes, Managing Director of Golden Bear Toys.

“I am thrilled to embark on this incredible journey with the Toikido team,” said Segalov.

“The Pinata Smashlings IP is gaining pace – and quickly,” said Toikido CCO Will Ochoa.

“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.