Deadpool & Wolverine footwear and apparel on the way from adidas

“Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey,” said Shane Jochum, senior director NAM strategic partnerships at adidas.

Marvel’s Deadpool, Venom and Wolverine given the Iron Maiden treatment in merchandise collaboration

“Juxtaposing some of the most recognisable characters in pop art and comic book culture into planet Maiden has been an ambition of ours for years,” said Iron Maiden manager Rod Smallwood.

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