Wordle

Brands had an impact in Google’s ‘Year in Search’, with ‘how to become a fighter pilot’ being a popular search thanks to Top Gun: Maverick.

Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming ­– on the collaborative design process behind Wordle: The Party Game.

The game sees players take turns writing down a five-letter Secret Word, while the others try to guess it in the fewest attempts to win.

“Wordle will have an exciting future with the help of a team of talented engineers, designers, editors and more, furthering the user experience,” said Jonathan Knight, general manager for The New York Times Games.

With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.