World Book Day

Following World Book Day, we’re asking: What books remain untapped in terms of their licensing potential? And why would they strive in consumer products?

“There is a huge opportunity to engage more organisations and brands commercially in World Book Day, to help increase its relevance and reach key audiences,” said Maraj.

Cassie Chadderton – Chief Executive of World Book Day – discusses the history of the charity, its mission and future licensing plans for the brand.