Xbox

“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.

“Our goal has always been to fuel our community’s fans and fandom with best-in-class products at a global scale,” said Friend.

Modelled after the signature design of the console, the toaster imprints the Xbox sphere logo onto bread.

The 12 OPI x Xbox shades includes ‘The Pass is Always Greener’, ‘You Had Me at Halo’ and ‘Sage Simulation’.