Target readies LEGO lifestyle collection spanning apparel, homewares and pet toys

Target has teamed with LEGO to launch an exclusive lifestyle collection spanning apparel, accessories, homewares, pet toys and gifts.

“Our guests love LEGO brick sets – in fact, Target is one of the leading destinations for families when shopping for the brand,” said Jill Sando, executive vice president and chief merchandising officer, Target.

“As we approach the holiday season, we saw an opportunity to come together with one of our long-standing partners to create something truly special for our guests during a time of year when differentiation and value are paramount.

“As our guests continue to reimagine what their holiday traditions look like, our hope is that this collection will encourage them to make new memories this season and celebrate what matters most, spending time with family and friends.”

Satwik Saraswati, design director at the LEGO Group, added: “The LEGO brand is rare in its ability to equally excite all members of the family, and we expect that excitement to soar as we offer LEGO fans young and old the opportunity to experience our brand in an entirely new way through this partnership.

“Giving consumers a chance to curate and create looks as unique as their families through this collection, just as they would with LEGO bricks, is something we are proud to bring to Target guests this holiday season.”

The collection, which lands at Target in early December, includes nearly 300 items that range in price from $1.50 to $120, with most items being under $30.