BLE 2021 keynote to dive into the brand licensing stories behind Team GB

Team GB will present the opening day keynote at Brand Licensing Europe in November.

The session will see British Olympic gold medallists Tom Daley and Charlotte Worthington discuss their journeys to the 2020 Summer Olympics.

Tom Daley will appear by live video link from Canada while Charlotte Worthington will appear in person, alongside Tim Ellerton, Commercial Director of Team GB, and Will Stewart, Managing Director of The Point. 1888, one of Team GB’s brand licensing partners.

The panel session will dive into how Team GB are building the brand to inspire future athletes and sports fans and why Paris 2024 be a new milestone for the brand.

The keynote will take place on Wednesday November 17th at 4pm in the Platinum Suite of ExCeL London and Charlotte Worthington will join The Point. 1888 on their stand for a meet and greet following the presentation at 5pm.

“The brand licensing stories behind Team GB and our British Olympians are fascinating for retailers, licensees and consumers at any time, but this year – when the pandemic delayed the 2020 Summer Olympics by 12 months – they are particularly compelling,” said Informa Market’s VP of Licensing Anna Knight.

“How do you extend your campaigns while also ensuring they have the same impact with consumers? How do you maximise the window of opportunity when an athlete strikes gold? And how do you prep for something that’s three or four years ahead?

“BLE is truly honoured to have two of this summers’ most popular and inspirational Team GB Olympians participate in what will no doubt be an exceptional keynote at the event next month.”

Tim Ellerton, Commercial Director of Team GB, added: “The Tokyo Games were a sporting event like no other and the postponement to a year later created some complicated challenges, not only for the athletes but also off the field of play in the commercial and licensing world.”

“Our ability to come together and find creative solutions for our partners and licensees played a huge role in ensuring that when the Games arrived we had everything in place to provide the athletes with the best possible platform to go and perform. We’re very excited to join the panel on the day and provide an insight into what was another fantastic Olympic Games for Team GB.”