Tetris teams with 7-Eleven for co-branded merch collection

The Tetris Company has partnered with 7-Eleven Inc on a merch collection and special promotion celebrating 40 years of Tetris.

Beginning today, customers across the US who purchase participating products via 7Rewards, Speedy Rewards or 7NOW Delivery will have a chance to win one of 20,000 limited edition Tetris handheld gaming devices, each shaped like 7-Eleven’s Slurpee drink.

The bespoke handheld devices have been designed and manufactured by My Arcade.

7-Eleven has also unveiled limited edition co-branded merchandise including retro t-shirts, hoodies, hats, stickers, keychains and totes – all available on the retailer’s online merchandise store, 7Collection. A limited quantity of the gaming devices will also be available for purchase.

“We know our customers are passionate gaming enthusiasts who also appreciate a healthy dose of nostalgia – making this collaboration with Tetris a perfect fit,” said Marissa Jarratt, Executive Vice President, Chief Marketing & Sustainability Officer at 7-Eleven.

“We’re excited to bring fans of these iconic brands a unique, one-of-a-kind way to play the classic arcade game they love.”

Maya Rogers, CEO of Tetris, added: “As we mark the milestone 40th anniversary of Tetris, we are excited to announce our partnership with 7-Eleven, another iconic brand beloved across generations. This collaboration celebrates our spirit of innovation and delivers fans with a new, fun way to experience Tetris.”