TG Entertainment appoints Larkshead Licensing as UK licensing agent for The Brilliant World of Tom Gates

TG Entertainment has appointed Larkshead Licensing as the UK licensing agent for The Brilliant World of Tom Games.

Larkshead will launch their strategy at the Brands & Retail Conference later this month.

“With an incredibly loyal family fanbase built up by the success of the laugh-out-loud books and tv series, and a 45-date live show coming soon, 2025 is a great time to refresh the Tom Gates licensing programme,” said Liz Keynes, Commercial Director at TG Entertainment.

“The brand already connects brilliantly with the target audience of 6 to 12 year olds, but the licensing business is fast-changing and Larkshead articulated a clear vision embracing new opportunities to create products and partnerships to bring even more fun, creativity and confidence into children’s lives.”

Clare Piggott, MD at Larkshead Licensing, added: “We are incredibly honoured to have been entrusted with furthering the licensing journey for this brilliantly successful brand. We can’t wait to get to work with the Tom Gates team on new ideas which will take Tom’s adventures from page, screen and stage and inspire more children to pick up pens, pencils and paintbrushes and explore their creative sides.”

Launched in 2011, Liz Pichon’s Tom Gates book series is published by Scholastic and has sold more than 16.5 million copies worldwide. The 23 novels document his everyday trials and tribulations at home and school.

The Tom Gates EPIC Stage Show launches in April at The Rose Theatre in Kingston-upon-Thames, before embarking on a 45-date tour around the UK.