TGI Fridays embraces gaming with Cooking Fever collaboration

Nordcurrent – the developer and publisher of Cooking Fever – is bringing TGI Fridays into the cooking simulation mobile game.

The playable TGI Fridays restaurant launched last month and has already been played over four million times. It includes nearly 100 branded elements, including menu, interior, kitchenware and exterior.

“Partnering with such a well-known brand not only adds something new for our dedicated players but also is a great example of our commitment to finding new ways to deliver engaging and immersive gameplay across our titles,” said Victoria Trofimova, CEO of Nordcurrent.

“There are multiple benefits of working with a global brand like TGI Fridays; it offers an opportunity to introduce a beloved restaurant brand to gaming enthusiasts, plus the partnership reinforces Cooking Fever’s position as one of the most popular mobile games for gamers that love its cooking-based gameplay – with over 10 million regular players.”

Kathleen Schloth, SVP & Chief Supply Chain Officer at TGI Friday, added: “This is the first time TGI Fridays has partnered with a video games company, and we can’t wait for our legendary restaurant to reach the fingertips of mobile gamers worldwide.

“This collaboration extends the TGI Fridays brand into the digital realm, offering a meticulously crafted virtual representation of our iconic restaurant. TGI Fridays looks forward to this exciting collaboration with Cooking Fever, anticipating a mutually beneficial partnership that expands our reach, enhances brand recognition, and contributes to the ongoing success of our global restaurant chain.”

The TGI Fridays restaurant will be available in Cooking Fever throughout 2024 and Nordcurrent plans to implement more branded integrations in Cooking Fever over the next year.