The Everywhere Group to launch immersive Peppa Pig: Surprise Party experience in 2024

The Everywhere Group is partnering with Hasbro to launch an immersive Peppa Pig experience next year.

Peppa Pig: Surprise Party will launch in spring/summer 2024, boasting ‘an engaging interactive theatrical storyline, branded F&B offering, dedicated retail space and exclusive merchandise’.

“We are thrilled and honoured to be partnering with Hasbro to create an immersive experience for one of the world’s best known and most loved brands, Peppa Pig” said Mark Hurry, TEG’s Joint CEO.

“By expanding beyond traditional theatre and venturing into diverse locations such as shopping centres and theme parks, we are revolutionising the way brands engage with their audiences and creating truly unforgettable experiences. The success we achieved in 2022 and the projected growth for the upcoming years are a testament to our dedication to delivering unparalleled entertainment.”

Matt Proulx, Vice President of Location Based Entertainment at Hasbro, added: “TEG’s work in the live immersive entertainment space is truly impressive and we are confident they will bring a unique and fun experience to life for Peppa’s littlest fans and their families in her home market, the UK.

“With the brand’s 20th anniversary in 2024, Peppa Pig: Surprise Party is just one of the many ways we’re opening fan experiences and celebrating the phenomenon that is Peppa Pig.”