The Flava People bolsters Guinness portfolio with sauce collection

The Flava People has bolstered its line of Guinness products with a new range of sauces.

In partnership with Diageo, the firm has launched a Guinness Ketchup, a Guinness Smoky BBQ sauce and a Guinness Beef & Onion stir in gravy mix.

The new range is available in Tesco and joins The Flava People’s Guinness Cooking Paste which launched last year.

“Guinness is a beer with a unique standing in the world of food and has long been associated with hearty home cooking and delicious flavour,” said Olivia Parkes, Brand Manager at The Flava People.

“The new sauces are designed to expand shoppers’ relationship with Guinness and food beyond that of the traditional – providing more premium, flavoursome alternatives on household cupboard staples; perfect as we enter the summer BBQ months.”