The London Sock Exchange debuts TfL collection

The London Sock Exchange has launched a Transport for London collection.

The deal – secured by TfL’s global licensing agency, the TSBA Group – has resulted in six pairs of socks.

“Transport for London is such an icon of design, and working with the team over the last year on these socks has been a dream come true,” said Dan Zell, Co-Founder of The London Sock Exchange.

“We’re really proud of the socks we’ve made – they’re full of the colour, detail and ingenuity you’d expect from a TfL service, distilled into sock form. I can’t wait to spot them in action on the Tubes and buses of London soon.”

The Tube pair features a Tube train spiralling around the wearer’s ankle, while The Routemaster features an all-over pattern made of buses.

Elsewhere, The Platform – inspired by the platform safety graphics – features a simple monochrome graphic with yellow and white lines, while the pattern of Tickets Please pays homage to London’s Oyster cards, travelcards and railway tickets.

Both The Gingerline and The H&C are inspired by Harry Beck’s map of the London Underground. They feature repeat patterns made up of interchange stations as represented on TfL’s line diagrams – creating a polka-dot style sock.

“This creative collaboration showcases the instantly recognisable and historic design of London’s transport network showcasing classic British heritage with a twist,” said Ellen Sankey, Brand Licensing Manager at Transport for London.

“By using eye-catching designs such as the iconic Routemaster bus, as well as modern designs like the Oyster card in the range, these new products are a great way for people to take a little bit of London with them wherever they go.”

Jo Edwards, Head of Global Licensing at TSBA Group, added: “TfL owns a unique, vibrant and rich history, represented by iconic design such as the roundel and tube map. At their British studio, The London Sock Exchange took these assets to create exclusive designs which feel playful, contemporary and full of charm.”