The Marketing Store celebrates 25 years of Pokémon with exclusive Happy Meal cards

The Marketing Store is celebrating Pokémon’s 25th anniversary with a line of 25 exclusive trading cards available with McDonald’s Happy Meals.

There are four game cards available per Happy Meal, together with an accessory, created by The Marketing Store’s in-house product team.

Alongside the Happy Meal premiums themselves, The Marketing Store also developed a point-of-purchase communications kit that features an exclusive, iconic Happy Meal box which transforms into Pikachu, complete with pop-out ears!

The promotion will run across 120 countries across Europe, the US, Canada, Australia and LATAM.