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The Marketing Store is celebrating Pokémon’s 25th anniversary with a line of 25 exclusive trading cards available with McDonald’s Happy Meals.
There are four game cards available per Happy Meal, together with an accessory, created by The Marketing Store’s in-house product team.
Alongside the Happy Meal premiums themselves, The Marketing Store also developed a point-of-purchase communications kit that features an exclusive, iconic Happy Meal box which transforms into Pikachu, complete with pop-out ears!
The promotion will run across 120 countries across Europe, the US, Canada, Australia and LATAM.
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