The Point.1888 bolsters Barratt line-up with flavoured water, cupcakes and milkshakes

The Point.1888 has signed a raft of deals for sweet brand Barratt, across areas like flavoured water, cupcakes and fizzy drinks.

Trederwen Springs has launched Wham and Fruit Salad flavoured natural spring water, World of Sweets are producing ice poles around Wham, Fruit Salad, Refresher and Dib Dab and Cake Crew’s Flump and Fruit Salad cupcakes have landed at Co-op.

Elsewhere, Bulk.com is on board for nutrition, Whatever Brands will produce fizzy drinks, CRC Innovations is developing hot chocolate and milkshakes while biscuits, cakes, spreads, jelly and dessert mixes on the way from Asvina.

“We’re absolutely thrilled to announce some fantastic new products to add to the Barratt offering,” said Bethan Garton, CCO at The Point.1888.

“It’s been truly amazing to see the amount of innovation that has gone into the products, focused on delivering a product that allows Barratt’s iconic flavours to shine through. The Barratt portfolio offers so many options to licensees as it stretches from the Wham bar to Poppets and Flumps. There really is something for everyone.”

Phil Holford, Head of Brands at Barratt’s parent company Valeo Confectionary, added: “We are currently riding one of the hottest trends for the food and beverage industry, as consumers look for something new and surprising related to their childhood favourites.

“Barratt offers licensees, and in turn consumers, an array of iconic flavour profiles loaded with memories. It’s a great time to be involved and we’re delighted with the success we have seen so far.”