The Point.1888 bolsters Battersea programme with partners across apparel, petcare and car travel

The Point.1888 has signed five more licensees to the Battersea licensing programme.

Daywear and nightwear licensee Bro Global will launch a Battersea clothing range in Spring 2023, while Cityfax and Meller Designs join existing accessories licensee Drew Pearson in creating fashion accessories.

Elsewhere, Amber House will debut a petcare collection in 2023 spanning shampoos, conditioners, and accessories, all of which have been through user trials with some of Battersea’s residents

Finally, Saxon will launch an extensive range of car travel products, ensuring pets have everything they need when out on the road.

“Battersea is a brand with purpose – it truly resonates with consumers and makes a difference to the lives of the animals in its care,” said Gabbi Langdorf, Senior International and Brand Manager at The Point.1888.

“Battersea’s licensing programme is going from strength to strength, and we are delighted to continue this growth into exciting new categories and launch products for all the family – whether they have two legs or four.”

Warren Traeger, Battersea’s Licensing Manager, added: “We are thrilled to welcome the latest additions to our licensing programme, and with half of UK households owning a dog or cat, never has there been a better time for the Battersea brand to make an impact across UK retail.

“We have been working hard with the Point.1888 and our licensees developing fun, relevant and well-designed products for both pets and humans and cannot wait to see visitors to our stand at BLE (B269) or The Point.1888’s stand (C235) next week.”