The Point.1888 brings Barratt Sweets into protein powders with Bulk

Barratt Sweets is partnering with sports nutrition company Bulk to launch a range of protein and workout powders in the firm’s confectionary flavours.

The range includes Clear Whey in Dip Dab and Refresher flavours and Pure Whey Protein in BlackJack, Flumps and Fruit Salad flavours.

Elsewhere, there are Vegan Protein Powder and Pre-Workout Powder in the Refresher flavour, a Fruit Salad BCAA and Barratt-branded Bulk steel shaker bottles.

“This is one category of the Barratt’s brand licensing programme that we have been most excited about,” said Bethan Garton, Chief Commercial Officer at The Point.1888.

“The partnership with Bulk was a natural fit for Barratt due to its leadership in the space and commitment to creating high quality nutrition, but getting the taste correct was crucial. Barratt’s fans will not compromise on flavour and what Bulk has created is a great match.”

Russell Tanner, Category and Marketing Director for Barratt, added: “We’re thrilled to be launching our first foray into sports nutrition products through our collaboration with Bulk. Barratt has been a trusted and beloved brand for generations – but we know many of our fans care about their health, fitness and nutrition. With this new range of sports supplements, we can give people an easy way to enjoy our flavours without compromising on those important lifestyle choices.”

The range is exclusively available for purchase at Bulk.com.