The Point.1888 to helm licensing push for The World of David Walliams, The Tiger Who Came to Tea and Mog

HarperCollins Children’s Books has appointed The Point.1888 to represent the brand licensing programmes The World of David Walliams, The Tiger Who Came to Tea and Mog.

“We are thrilled to be working with The Point.1888,” said John Collins, Commercial Brand and Licensing Development Director at HarperCollins Children’s Books.

“We are looking forward to harnessing their expertise and energy to drive further success for our portfolio of brands and forging new links with best-in-class partners who will be key to delivering our vision for each property.”

Katie Wilkinson, Head of Publishing and Operations at The Point.1888, added: “We’re delighted to join forces with HarperCollins and help bring some legendary children’s stories to life. It’s a real privilege to work on these brands and our team is committed to delivering these beloved properties in an authentic way that reaches all areas of retail.

“With lots of exciting plans ahead, we can’t wait for everyone out there to get a real taste of what these iconic brands have in store.”

The Point.1888 will work with existing licensees to identify retail gaps and expand listings for all three brands, as well as seeking new merchandise ranges, digital platforms and other opportunities.