The Point.1888 to helm purpose-driven product push for The Repair Shop

The Point.1888 has been appointed by Ricochet, producers of The Repair Shop, to explore licensing possibilities for the popular BBC show.

The Repair Shop sees a team of Britain’s most skilled craftspeople rescue and resurrect objects their owner’s thought were beyond saving.

An important goal in the brand licensing strategy for the show is that every new Repair Shop product has a purpose.

“To work with a brand that the British public has really taken to heart is such a privilege,” said Janine Richmond, Head of Product and Brand, at The Point.1888.

“There are so many important elements to the show, from all the experts, to the contributors and their cherished items, and all will play an important part in shaping our programme. The series plays an incredible role in enhancing people’s lives and so too, we hope, will the products we create.”

Joanna Ball, Managing Director of Ricochet, added: “The Repair Shop is a very special place and in a short time has built a passionate and loyal audience. We are looking forward to working with The Point to translate the magic of the barn for its many fans into product.”