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“We are sure our retail activations and product roll out will bring a summer of sport and excitement to customers,” said Sadie Wright, Brand and Product Development Manager at The Point.1888.
The Point.1888 has detailed a raft of new partners for Team GB.
New licensees include Mappin & Webb for a luxury jewellery collection, The Royal Mint for collectibles and VOW Nutrition for licensed nutrition products and water bottles. Elsewhere, Brompton Bicycle, Hy-Pro Sports and Micro-Scooter are also on board, along with plush toys specialist Aurora World, and underwear firm OddBalls.
Baby apparel special Brecrest Sports has also joined the roster, along with Fashion UK, MBI Inc, BB Designs, Gibson Games, Hachette Children’s Group and You Are The Star.
“We’re delighted with this range of new licensees, which bring together a fantastic variety of products at retail that are sure to appeal to fans of all ages,” said Sadie Wright, Brand and Product Development Manager at The Point.1888.
“We are sure our retail activations and product roll out will bring a summer of sport and excitement to customers.”
Team GB licensing and retail lead, Amber Jeffries Keel, added: “Team GB has a long-standing history in licensing, but we’re always impressed with the fresh ideas and opportunities that The Point.1888 brings to the table. Their approach helps us expand our presence and work with new licensees to delight our fans. We can’t wait to see these exciting new products as the nation rallies together to support our team.”
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