The Potions Cauldron readies Marvel drinks range

The Potions Cauldron Group is launching a range of Marvel sugar-free soft drinks.

Shaking the bottle will activate the ‘hero glow’ of Iron Man Reactor Red Fruits, Captain America Super-Soldier Blue Grape and Hulk Gamma Sour Lime.

Drinks based on Thor, Black Panther and Deadpool will land later this year, as well as a Doctor Doom drink in 2026.

The drinks will be sold as single bottles for heroes on the go and in a 3-bottle gift box as the perfect treat for any MARVEL fan.

“Everyone has a favourite Avenger and now you can have a favourite Marvel inspired soft drink as well,” said Ben Fry, Chief Enchantment Officer and Co-Founder at The Potions Cauldron.

“With the growth of non-alcoholic beverages in market, we’re excited to launch these Marvel inspired drinks that we’re sure will drive incremental category value across multiple segments and drinking occasions.”

Phil Pinder, Director of Wizardry and Co-Founder at The Potions Cauldron, added: “Working with Disney on this has been a real pinch yourself moment and we don’t plan to stop here, so look out for more collaborations to come.”

The Potions Cauldron Group worked with Speak Consulting over the past year on this project. Speak’s Graham Speak added: “IP can add real value if the proposition is right, and this is a perfect match up. It’s been great to see these Super Hero inspired products come to life – and we can’t wait to see what’s next!”

The Marvel drinks will be available from April 1st in HMV, Hamleys and other stores across the UK.