—-
To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
“Both series inhabit such visually complex and layered worlds, and we can’t wait for fans to explore these further through The Sandbox,” said Lex Scott, Commercial Director for Gaming & Gambling at Banijay Brands.
The Sandbox has partnered with Banijay Brands to create metaverse spin-offs for Black Mirror and Peaky Blinders.
The Sandbox’s Black Mirror experiences will allow fans to become different characters immersed in a universe inspired by the series. Each experience is based on a main theme or character from a Black Mirror episode, where users will be able to unlock ‘exciting areas, make new connections and explore the Black Mirror world on a deeper level’.
Black Mirror’s integration into The Sandbox will include a full range of NFTs and avatars.
“Black Mirror has become a cult classic in the pop culture landscape with its creative storylines and jaw-dropping endings,” said Sebastien Borget, COO and Co-Founder of The Sandbox.
“The futuristic settings and nod to innovative technology make this partnership exciting as we move closer to a future where these imaginary technologies become a reality.”
The Peaky Blinders experience will immerse users in the series’ universe over multiple seasons. Features will include ‘fetch quests, secret routes, exploration and community fan gatherings’.
Borget continued: “The Peaky Blinders entrance into The Sandbox offers fans and users the chance to become characters in the world they love. Becoming a member of the Peaky Blinders in this way is something fans have never been able to experience before, and we’re incredibly excited to offer it through The Sandbox for everyone.”
Lex Scott, Commercial Director for Gaming & Gambling at Banijay Brands, added: “Peaky Blinders and Black Mirror have cultivated extremely passionate, global audiences that want to engage with the brands in fresh and exciting ways. Both series inhabit such visually complex and layered worlds, and we can’t wait for fans to explore these further through The Sandbox.”
Enter your details to receive Brands Untapped updates & news.