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“Achieving such a high placing in this prestigious list reinforces the strength of the Country Diary brand,” said Ian Downes of Start Licensing, who represent Edith Holden – The Country Diary in the UK.
Edith Holden’s The Country Diary of an Edwardian Lady has made it onto The Sunday Times’ list of the top 100 bestselling books of the last 50 years.
The book was number two in The Sunday Times list of bestsellers in the 1970s, number five in the list for the 1980s and retains the overall position of number 12 in the list of the last 50 years just published.
“The beauty of the illustrations of British flora and fauna by Edith Holden is timeless,” said Nicholas Durbridge CEO of Lilytig Licensing Limited, owner of the licensing rights in Country Diary.
“The book remains in print around the world and the licensing programme is poised to introduce a number of new licensees following the launch of a new style guide at Brand Licensing Europe last year. We have also just appointed WP Brands PTY as our new agent for Australasia, so the timing of this announcement is very pertinent.’
Ian Downes of Start Licensing, who represent Edith Holden – The Country Diary in the UK, added: “Achieving such a high placing in this prestigious list and being amongst such illustrious publishing company reinforces the strength of the Country Diary brand. It is a true classic brand with an impeccable licensing history.
“The recent brand refresh and new style guide have built on the legacy the brand had whilst helping to position it attractively for a contemporary audience. Licensees like Moonpig have enjoyed great success with the brand underpinning its lasting appeal. We look forward to discussing new opportunities at BLE.”
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