Tinderbox secures raft of fresh US partners for Atari

Tinderbox, the digital division of Beanstalk, has detailed a line-up of new North American partners for Atari.

Philcos will launch a range of adult apparel and accessories that pay homage to Atari and its line-up of classic games, including Pong, Missile Command and Centipede. The range will span t-shirts, sweatshirts, joggers and socks.

Elsewhere, American Needle are on board for headwear and t-shirts, while Goodie Two Sleeves will launch t-shirts, sweatshirts and hoodies.

Additionally, Ruz USA have partnered with Atari to launch a range of seasonal items, including stockings, ornaments, seasonal plush toys, tree skirts, seasonal headwear, pins, and costumes.

“The newest apparel and accessory partnerships Tinderbox have brought to Atari will add to our brand’s accelerating momentum,” said Casandra Brown, Director, Licensing at Atari.

“We can’t wait to bring these new products to consumers and look forward to signing on more interesting new partnerships that will reinforce and expand our presence in pop culture.”

Martin Cribbs, VP of Brand Management at Beanstalk, added: “We are thrilled to be announcing this slate of new partners for Atari in North America.

“Atari is an iconic brand, and through these best-in-class partnerships we’re excited to be building its licensing program to bring a diverse range of products to delight Atari fans! We look forward to welcoming even more partners and continuing to build the Atari program to honor the legacy of the brand.”