Toca Boca debuts DTC merchandise collection

Toca Boca has debuted its first-ever DTC fan merchandise collection, including apparel, accessories, and collectibles.

“Our fans love our distinctive, colourful and collectible look and style and we see that they’re actively seeking ways to express this in their daily lives,” said Mathilda Engman, Head of Product at Toca Boca.

“By introducing official fan merchandise, we want to connect the digital and physical and give kids ways to express their love for the Toca Boca universe in real life.”

The new product line will be launched as free digital gifts in the Toca Life World app on May 26th, allowing fans to wear outfits that mirror their avatars.

The range ­– spanning a hoodie, sweater, t-shirt, phone grip, slippers, keychain and plush dangle ­– has been produced by Juniper Creates.

“Collaborating with Juniper Creates was a no-brainer for us, as their relationship with ethical and reliable factories and their vast experience in producing and delivering top-quality merchandise for creative and unique brands made our decision easy,” added Engman.

“Additionally, a key factor that influenced our choice was their global approach and worldwide shipping.”

The Toca Boca clothing collection will be available for pre-order on Tuesday, May 23th.