Toikido and The Lumistella Company to bring Elf on the Shelf into Piñata Smashlings

Toikido has teamed up with The Lumistella Company to bring The Elf on the Shelf into Piñata Smashlings.

The festive-themed crossover event will take place in November, with an in-game universe based on Lumistella’s Santaverse. Players will be able to collect The Elf on the Shelf-themed Smashlings and accessories, and take part in themed mini-games.

“Partnering with Toikido and entering the Piñata Smashlings ecosystem opens a new chapter for our Santaverse characters including The Elf on the Shelf and all the Elf Pets,” said Christa Pitts, Co-CEO at The Lumistella Company.

“This collaboration allows us to bring the stories of Santa’s North Pole to life in a new way which connects gaming fun with fans of all ages.”

Darryl Lai, MD of Toikido USA, added: “We are delighted to partner with The Lumistella Company to bring The Elf on the Shelf to life in the digital realm through Roblox.

“This collaboration represents a significant evolution in how holiday-themed brands can engage digitally, offering an innovative platform for fans to interact with their favourite characters in new, meaningful ways.”