Toikido brings Chuck E. Cheese and Piñata Smashlings together for in-game and in-store experiences

Toikido has partnered with Chuck E. Cheese on a branded Piñata Smashlings in-game experience – as well as a raft of in-store promotions.

The three month-long campaign begins in October and runs until the end of the year at participating Chuck E. Cheese fun centers across the US and Canada. The promotion will feature special events, including a chance for fans to design their own Piñata Smashlings character and product sampling weekends.

Chuck E. Cheese will give away 100,000 new Piñata Smashlings blind bags from P.M.I. Toy World during the first sampling weekend and 200,000 Piñata Smashlings Panini trading cards – featuring Chuck E. Cheese characters as Smashlings – throughout the second.

The collaboration also gives fans an opportunity to collect Chuck E. Cheese characters within the Piñata Smashlings Roblox game – the brand’s first official IP integration on Roblox.

“Chuck E. Cheese is a favourite destination for kids across the US and Canada – and a fantastic partner for Piñata Smashlings,” said Darran Garnham, Founder and CEO of Toikido.

“Like Toikido, Chuck E. Cheese is dedicated to providing unique and memorable character-focused entertainment and we look forward to a successful collaboration that will bring Chuck E. Cheese into the Piñataverse and deliver a range of innovative and fun experiences for kids and their families, in-game and in-store.”

Melissa Mcleanas, VP of Global Licensing, Media and Branded Entertainment Development at Chuck E. Cheese, added: “Toikido’s focus and emphasis on operating at ‘the speed of culture’ makes them an ideal partner for us as our global media, licensing and entertainment division grows, and is taking our iconic IP and characters to new dimensions.

“The expansive digital universe of Piñata Smashlings paired with the global scale of our fun centers creates the perfect platform to entertain kids and families everywhere.”

For further information on the promotion, head to smashlings.com/news/chuckecheese.