Toikido to launch toys for NFT brand Cool Cats

Toikido has teamed up with Cool Cats to create a merchandise collection based on the popular NFT collection.

Originally based on the Blue Cat character, Cool Cats launched less than a year ago and is currently a top five NFT collection worldwide in terms of both popularity and sales volume.

Toikido’s range will include toys and plushies and is set to debut in time for June’s NFT.NYC event.

“Toys, plushies and premium merch have been a continual ask from the community since early on,” said Cool Cats co-founder Evan Luza.

“We’re stoked to be able to work with the right partner who can ensure we’re delivering the calibre of goodies to our community that they deserve.”

Toikido founder and CEO Darran Garnham added: “NFTs are a passion of mine, and Cool Cats has been a favourite right out of the gate.

“People absolutely love these characters, and I know that Toikido is the right company to inject the essence of Blue Cat into product designs that will delight the community and increase awareness of the very special creatures that are Cool Pets.”

In addition to traditional in-store and online distribution, Toikido will work with Cool Cats to create exclusive drops for the Cool Cats community, as well as for special events like the line’s debut at NFT.NYC.

CAA Brand Management brokered the deal with TOIKIDO on behalf of its client Cool Cats, marking the first deal inked since Cool Cats signed with the agency last month.