Toxic Waste ice cream, lollies and drinks on the way from CRC Innovations

Caroline Mickler has secured two new partners for the sour candy brand, Toxic Waste.

CRC Innovations is planning a line of Toxic Waste ice creams, ice lollies and drinks, while Heathside Trading will launch Toxic Waste plush, clip-ons and keyrings.

“Brilliantly capturing the look and style – and in the case of the ice cream and drinks, the taste! – that have made it so popular, these two new licensees are ideal for the Toxic Waste Hazardously Sour Candy brand – a brand that truly stands out at retail,” said Caroline Mickler.

The CRC Innovations line will include the likes of Sour Blue Raspberry & Strawberry ice cream cones, Sour Lemon & Lime Fusion lollies and Sour Blue Raspberry fizzy drinks. The drinks launch is planned for January 2023, while the frozen line will roll out in Q2 2023.

“As part of our ambitious growth plans, we aim to focus and develop our licensed food proposition across ambient and frozen categories with leading brands – and Toxic Waste Hazardously Sour Candy is a perfect fit,” said Andy Hope, NPD Director at CRC Innovations.

“It’s unique taste experience and dynamic branding make it very, very popular. We’re looking forward to a great consumer response to this partnership.”

Darren Epstein, Pop Culture Specialist with Heathside, added: “As a leading name in pop culture-inspired products we were delighted to have the chance to work with Toxic Waste Hazardously Sour Candy. The unmistakeable and distinctive identity of this brand make it perfect for a company like ours that thrives on the style and sheer attitude that make Toxic Waste stand out!”