Universal brings The Boss Baby to personalised video platform Cameo

Fans of The Boss Baby can now get personalised videos messages from the character on Cameo.

Universal Filmed Entertainment Group has teamed up with the personalised message platform to make The Boss Baby the first-ever animated character to join Cameo.

On the Cameo app, fans of The Boss Baby can request one-to-one video messages from the character, ranging from birthday greetings and congratulatory wishes, to pep talks and playful roasts.

The Boss Baby’s video greetings are made possible using technology from Hour One, an end-to-end cloud-native video creation platform powered by AI that is able to reproduce and animate characters with natural facial expressions, gestures and synched speech.

“This creative collaboration between Universal, DreamWorks Animation, Cameo and Hour One uniquely bridges together innovation, technology and DreamWorks’ prized franchise character, The Boss Baby, to deliver a standout, first-of-its-kind interactive fan opportunity,” said Abhijay Prakash, President, Universal Filmed Entertainment Group.

“Delivering this enhanced, next-level opportunity to Cameo users paves the way for film and television audiences to uniquely connect with a DreamWorks property and effectively underscores Universal’s commitment in this rapidly-changing landscape to further evolve into a more wholistic content and IP studio.”

Arthur Leopold, Chief Business Officer at Cameo, added: “We’ve always believed in the ability to make impossible fan connections possible. Now, in partnership with Universal/DreamWorks and Hour One, we’re enabling fans to connect directly with an AI-powered animated character for the first time ever to bring joy and humour into their lives.

“We believe this is the beginning of an entirely new frontier of fan engagement and IP monetisation, and are thrilled to bring The Boss Baby onto Cameo to launch the future with us.”

A personalised video from The Boss Baby costs £15. For more information, visit https://www.cameo.com/bossbaby.