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“It’s really special to watch the reaction of fans as they step into Gabby’s world through this incredible interactive tour,” said Paul Bufton, Vice President EMEA, Universal Products and Experiences.
DreamWorks Animation is launching a Gabby’s Dollhouse fan experience called Gabby on the Go!
Gabby on the Go! will travel to nine different locations across the UK and France from May to July, giving fans the chance to explore recreations of rooms featured in the show like Gabby’s Bedroom, Cakey’s Kitchen and Kitty Fairy’s Garden.
Smyths Toys is the exclusive retail partner for the UK leg of the tour and will offer families the chance to go into store to meet Gabby and receive a free Gabby’s Dollhouse magazine created for the experience.
“There’s nothing else out there in the preschool space quite like Gabby’s Dollhouse and it’s really special to watch the reaction of fans as they step into Gabby’s world through this incredible interactive tour,” said Paul Bufton, Vice President EMEA, Universal Products and Experiences.
“The series comes to life so naturally through play, so we’re delighted that Gabby on the Go! will give children the opportunity to touch, feel and interact with their favourite elements and characters to extend their love of the brand beyond the TV show. Consumer marketing activations are central to our global brand strategy for Gabby’s Dollhouse and we can’t wait for more kids across the UK and France to enjoy this unforgettable experience.”
The full tour schedule is as follows:
May 20th & 21st: Capital Shopping Park, Cardiff
May 28th & 21st: Piccadilly Gardens, Manchester
June 3rd & 4th: Drakehouse Retail Park, Sheffield
June 10th & 11th: Fort Shopping Centre, Glasgow
June 17th & 18th: Team Valley Shopping Park, Newcastle
June 25th & 26th: Saint-Brice, Paris
June 30th & July 1st: Central Commercial Blagnac
July 8th & 9th: La Défense, Paris
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