Urban Pup marks 30 years of The Wrong Trousers with anniversary edition of Gromit’s raincoat

Urban Pup recently signed a licensing agreement with Aardman to produce a range of Wallace & Gromit dog raincoats and accessories.

The full range includes Gromit’s raincoat, Gromit’s raincoat & sou’wester, harness, bandana, collar and lead, and Wallace’s sweater.

“Throughout 2023 we will be celebrating the 30th Anniversary of The Wrong Trousers by showcasing Gromit’s raincoat & sou’wester,” said Denis Kelly, Managing Director of Urban Pup.

“In the film Gromit feeling rejected by Wallace, packed his belongings, and left home. But it was raining and as he didn’t want to get wet, on went his raincoat and sou’wester. This is the only time Gromit is seen wearing a coat, so we thought fans around the world would love it if we brought the outfit to life especially in this Anniversary year.

“As a lifelong fan of the dynamic duo, it was thrilling to be involved with Aardman and to be able to create something to capture the attention and delight of fellow fans. We were beyond excited to have the opportunity to translate the iconic clothes and accessories from the films into something man and woman’s best friend could actually wear and would be instantly recognisable as cornerstones of Wallace & Gromit.”

Rachael Peacock, Senior Brand Manager at Aardman, added: “The 30th anniversary of Wallace & Gromit: The Wrong Trousers is very special to us at Aardman, and so we are delighted to have worked with Urban Pup to recreate Gromit’s well-known outdoor attire as a range of high quality pet-wear for fashion-forward pups!

“As one of the world’s most recognisable pooches, Gromit’s garments are sure to delight any film fans on your early morning walkies and be the envy of other dogs and their owners during your outdoor adventures together.”