Vineyard vines debuts Jeep apparel collection

Apparel brand vineyard vines has teamed up with Jeep for an adventure-themed capsule collection.

The limited-edition collection features apparel in soft fabrics and colourways reminiscent of a beach sunset, spanning hats, sweatshirts, shirts and shorts for men and women.

To celebrate this collaboration, a custom vineyard vines Jeep Gladiator will embark on a promotional road trip, stopping in select locations to showcase the collection, host exclusive events, and promote the Enter-to-Win a custom Jeep vehicle X vineyard vines sweepstakes.

“In 1998, we followed our dreams and started selling ties out of the back of a Jeep Wrangler on Martha’s Vineyard,” said Shep Murray, Co-Founder of vineyard vines.

“Now, partnering with the Jeep brand for an exclusive collection, road tour, and giveaway is the ultimate ‘Every Day Should Feel this Good’ moment for us.”

Kim Adams House, Head of Licensing, Merchandising and Multicultural Marketing at Stellantis, added: “The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts as well as fans and followers.

“Vineyard vines and its ‘good life’ ethos expresses a dimension of the Jeep brand’s qualities and its ‘Go Anywhere, Do Anything’ spirit. This special collaboration creates an authentic bridge, allowing each brand’s communities to demonstrate their love of both brands at the time that those golden New England summers begin.”

Jeep and vineyard vines were brought together by FCA’s licensing agent, IMG.