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“We are thrilled that the movie’s beloved characters will experience their adventures with different fully electric cars of our Volkswagen ID. family,” said Volkswagen’s Chief Marketing Officer Nelly Kennedy.
A partnership between Volkswagen and ZAG will see the characters in ZAG’s upcoming Miraculous movie engage with Volkswagen’s suite of ID. electric cars.
The cars of the ID. family have been redesigned to fit the look and feel of the movie in close collaboration with the movie animators, Volkswagen and the marketing teams of Gilbert Heise and Salim Yueksel.
Cat Noir will be associated with the ID.4, while Ladybug will be paired with the concept car electric Beetle. The ID. Vizzion will be associated to Gabriel Agreste and the Volkswagen ID. Buzz will be Tom’s bakery delivery vehicle.
“We are thrilled that the movie’s beloved characters will experience their adventures with different fully electric cars of our Volkswagen ID. family,” said Volkswagen’s Chief Marketing Officer Nelly Kennedy.
“This collaboration will strongly support our efforts to emotionalise the brand and our ID. family even more. It offers Volkswagen the opportunity to introduce the ID. family in a very likeable way to a broad family audience.”
Jeremy Zag – director, composer and producer of the movie, added: “With my creative team, I had a lot of fun adapting the iconic vehicles of the Volkswagen brand to the world of Miraculous and to integrate them seamlessly into the film and the Parisian settings.
“Ladybug and Cat Noir represent the new generation, and the vehicles in the film embody that modernity. For me, it is crucial to convey an essential message: taking care of our environment to live in a better world tomorrow.”
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