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“We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and these new flavours will deliver on both of those needs,” said Jonny Roberts, Senior Brand Manager for Walkers at PepsiCo.
Walkers has launched a line of crisps inspired by fellow PepsiCo-owned brands Wotsits, Monster Munch and Doritos.
Walkers’ Wotsits Really Cheesy, Monster Munch Pickled Onion and Doritos Chilli Heatwave flavours will be available for a limited time only.
“We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and through some of our most iconic flavours and brands, Walkers new limited time flavours will help deliver on both of those needs,” said Jonny Roberts, Senior Brand Manager for Walkers at PepsiCo.
“As the number one crisps brand, we are well placed to help retailers tap into snacking demands. This launch is just one example of how we have done this and shows how we continue to ramp up our NPD pipeline.”
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