Walkers enters apparel sector with Poetic Brands

Poetic Brands, has partnered with Walkers to launch a range of adult apparel in the UK and Ireland through a deal brokered by Walkers’ licensing agency IMG.

The new collection will include sweatshirts, T-shirts, joggers, shorts and more based on the popular crisp brand in the UK.

“Walkers is a dream property to work with as it holds a place in the hearts of many,” said Elliott Matthews, Managing Director of Poetic Brands.

“We’re having fun with the iconic logo and branding for this collection and creating some on-trend pieces which are sure to be a hit.”

Sam Barker, Senior Licensing Director at IMG, added: “The Walkers brand is instantly recognisable and has a timeless appeal that is loved by consumers of all ages, which will be highlighted throughout this apparel collection with Poetic Brands.”