Warner Bros details expansive consumer products slate for Black Adam

Warner Bros. Consumer Products and DC have detailed the merchandise line-up for the upcoming Black Adam film.

In fashion, Under Amour has launched Project Rock’s Black Adam Training collection. This line of limited-edition performance wear has been created by Dwayne Johnson and Under Armour to ‘capture the spirit of Black Adam’.
Other Black Adam fashion licensees include Bioworld, Fifth Sun, Issac Morris, LTD, Trevco, and IML for ranges available at Target and Amazon, while Walmart will carry its own exclusive line of t-shirts from Mad Engine.

In accessories, Loungefly has a light up Cosplay Mini Backpack featuring an electrified lightning bolt, as well as a matching Ziparound wallet. Speciality jewellery maker RockLove is launching a Black Adam necklace in the shape of a lightning bolt, while Hot Topic has earrings, charm bracelets, pins, necklaces, scrunchies and keychains featuring ancient Egyptian symbols and lighting bolts.

On the toy front, Spin Master has character figures and a Hawk Cruiser Patrol which comes with sounds, LED lights and 4-inch Black Adam and Hawkman figures, while McFarlane and Funko also have collectibles.

Elsewhere, Rubies is launching costumes and accessories from the film, while Black Adam will also feature in Cartamundi’s DC Unlock the Multiverse Chapter 2 trading cards collection when it launches later this year.

In food and drinks, ZOA Energy has launched limited edition Black Adam cans, while General Mills is bringing the character to boxes of Motts Fruitsations, Nature Valley Granola Bars and Pillsbury Brownies. In the home sector, Trends International has wall posters, Silver Buffalo has mugs and Tervis has tumblers, while Trevco is launching Black Adam blankets.