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“Our goal is to give fans a variety of ways to bring DC League of Super-Pets home with them,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences.
Warner Bros. Consumer Products and DC have detailed the line-up of product partners for its upcoming DC League of Super-Pets film.
On the toy front, Fisher-Price has a line of figures, vehicles and play-sets, including the Rev & Rescue Krypto and Baby Krypto items, while Just Play is launching a range of plushies based on characters from the film.
Elsewhere, Rubies will debut a selection of officially licensed children’s costumes, including outfits inspired by Krypto the Super-Dog and Ace the Bat-Hound, while in Australia, Headstart will launch a plush toy range available at Australia Post and Big W.
In pet products, Fetch for Pets has a line including squeaky plushies, rope tug toys and branded collars, while Buckle Down is launching its own range of DC League of Super-Pets leashes and collars. In selected Asia-Pacific territories, pet apparel and accessory company Kanine will launch a range later this year.
In apparel, Hybird Apparel has graphic tees while Bioworld’s range spans hoodies, sweatpants and tees. Elsewhere, retailers including Big W, EB Games and Zing Pop Culture will also debut apparel collections. In Thailand, Pena House has launched a range of kids’ t-shirts and CSD in Taiwan is launching a collection of branded disposable face masks.
On the video game front, Outright is launching DC League of Super-Pets: The Adventures of Krypto and Ace in July for the Nintendo Switch, PS4, Steam and Xbox One and PC. The game comes to PS5 and Xbox Series X/S from September.
When it comes to the home, ZAK Designs has a range of tumblers, Crown Crafts is launching a toddler bedding set, Hallmark is releasing an ornaments collection and Delta Children has designed a Sleep and Play Toddler Bed.
In publishing, DC is releasing an original graphic novel called DC League of Super-Pets: The Great Mxy-Up in July, while Random House Children’s Books is publishing five movie tie-ins, including novels and activity books. Elsewhere, Bendon has line of DC League of Super-Pets tie-in coloring books.
Finally, in food, a Happy Meal program will launch in 67 countries, while Warner Bros also has partnerships with JAZZ Apple and Jollibee.
“The endearing characters and themes of teamwork and inner strength depicted in DC League of Super-Pets inspired our team to develop a varied, cross-category collection that brings the heart, soul and fun of the film into the lives of fans around the world,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences.
“From preschoolers who tell their own stories using Krypto and Ace toys, to parents introducing their future Super Heroes to reading, and pet lovers who can equip their own super-pets with super-products, our goal is to give fans a variety of ways to bring ‘DC League of Super-Pets’ home with them.”
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