Warner Bros. Discovery brings experiences, theme parks, studio tours and exhibitions together under one division

Warner Bros. Discovery has detailed a new global structure for the company’s worldwide studio tours, retail destinations, touring exhibitions and all location-based experiences.

These arms of the business will now operate under one division, Warner Bros. Discovery Global Experiences.

The move combines the Global Themed Entertainment licensing group with the company’s Studio Tours & Retail owned and operated division.

“WBD has an incredible mix of location-based experiences for fans around the world, from theme parks and tours to exhibits, retail and more,” said Bruce Campbell, Chief Revenue and Strategy Officer for WBD.

“Bringing these two teams together under one roof gives us an opportunity to leverage and coordinate the talent and resources across all of our experiential businesses to better delight our consumers through offering even more truly authentic and engaging in-person experiences and events in every market.”

Simon Robinson, Chief Operating Officer of WBD Studios, will add leadership of WBD Global Experiences to his responsibilities. He will report to Bruce Campbell for Experiences and will continue reporting into WBD’s Chief Financial Officer Gunnar Wiendenfels for his studio and content operations and financial roles.

Robinson has appointed two veteran leaders to his new Experiences organisation. Peter van Roden – Executive Vice President, Global Themed Entertainment – will continue in his role leading the licensed location-based entertainment and theme parks businesses – as well as the division’s global business development.

His team will continue to manage the partnership with Universal Destinations & Experiences for The Wizarding World of Harry Potter locations, Miral for Warner Bros. World Abu Dhabi and The WB Abu Dhabi, and the company’s other licensed exhibitions.

Elsewhere, Sarah Roots – Executive Vice President, Worldwide Studio Tours & Retail – will continue in her role leading WBD’s owned and operated experiences, including the Warner Bros. Studio Tour – The Making of Harry Potter, the Warner Bros. Studio Tour Hollywood and the Harry Potter flagship and other retail stores.

Robinson said “Peter and Sarah are experts in curating and executing global location-based experiences at the very highest caliber. Our teams have an obsession for detail that we bring to each project and together, we will be able to bring partners – and fans – even more of what they’ve come to expect from a Warner Bros. experience.”