Warner Bros Discovery details expansive slate celebrating studio’s 100th anniversary

Warner Bros Discovery has detailed the expansive line-up of products and experiences celebrating Warner Bros. Studios’ 100th anniversary.

In toys and collectibles, Funko is launching Looney Tunes x Scooby-Doo mash-up Pops!, as well as a line based on Gilligan’s Island, while Mattel will be launching Hot Wheels-themed Looney Tunes mash-up cars.

Spin Master will be debuting a collection of new Looney Tunes mash-up and DC figures later this year, McFarlane Toys has launched a Movie Maniacs figure range, and theory11 will release a deck filled with iconography from different Warner Bros properties.

In fashion and footwear, Nalebe will debut a WB100 footwear collection this fall inspired by Wonder Woman, while RSVLTS is celebrating with two limited-edition Looney Tunes shirts. The Hundreds x Warner Bros. 100th mashup styles are available now, and Loungefly will also celebrate with a line of accessories coming later this year.

In Europe, the Middle East and Africa, signed partners include CWF, Marc Jacobs, DKNY, Billieblush, BOSS, Zara, Lefties, Springfield and Primark. Dr. Martens is also on-board and New Era has launched a new wave of clothing and headwear.

Cinereplicas in France, Pepco & LPP in Poland and Max Fashion in the Middle East will be launching WB100 collections that cover fashion, accessories, home and gifting.

Later this summer, food partners Keebler will be launching a new cookie program and Funables will introduce Looney Tunes mashup Fruit Flavoured Snacks. In publishing, Running Press is launching Warner Bros.: 100 Years of Storytelling written by Mark Vieira with a foreword by TCM Host Ben Mankiewicz.

In the experiential space, scores from iconic Warner Bros films will be performed at commemorative candlelight concerts in 100 cities worldwide, while the DC-inspired Park Row restaurant in London is launching a “Master Wayne” table with butler service and a “Taste of Gotham City” menu.

The WB Shop will also be releasing a special Mashup Series. This will span apparel, home goods and collectibles, featuring beloved characters from Looney Tunes and Tom & Jerry dressed as iconic Warner Bros characters. The online store will also house a Golden Era collection, featuring The Wizard of Oz and Casablanca product.

“We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world,” said Pam Lifford, President of Warner Bros. Discovery Global Brands and Experiences.

“From our beloved franchises to a century of storytelling, this is an incredible opportunity for us to honour the past and build the future of Warner Bros. and bring these characters and stories to life in new and engaging ways. Our anniversary offerings will keep coming all year long so that our fans can be a part of Warner Bros.’ history and celebrate their fandom wherever they are.”