To stay in the loop with the latest features, news and interviews from the creative community around licensing, sign up to our weekly newsletter here
Partners on board for the anniversary include Nike, Dolls Kill and Sassy Woof.
Warner Bros Discovery has detailed a slate of partners for The Powerpuff Girl’s 25th anniversary celebrations.
In footwear, Nike is launching The Powerpuff Girls Nike SB Dunk Low in three different colourways. Arriving next month, each style is inspired by one of Blossom, Bubbles or Buttercup, with the characters’ big eyes featuring on the heels.
Apparel and accessories partners span NewJeans, Casetify, Dollz Kill and Dumbgood, while in the beauty space, Bobbi Brown is launching a licensed collection. Elsewhere, A Powerpuff Girls experience is coming to Roblox complete with mini games and collectibles, while Funko has launched a range of Digital Pop! Collectibles.
In homewares, Igloo is on board for a lunch bag, cooler and can holder, Northwest has pillows and blankets, while Franco is launching a throw. In the pet space, Sassy Wolf is marking the anniversary with a range of harnesses, leashes, collars and bandanas.
Finally, in publishing, Penguin is launching a Little Golden Book starring The Powerpuff Girls, while Dynamite Comics, Random House Children’s Books and Insight Editions will release additional titles spanning graphic novels, screen comix, cookbooks and colouring books in 2024.
“For 25 years, The Powerpuff Girls have inspired women and girls across the globe, representing relatable, strong role models who use their intelligence, teamwork and resilience to fight for what is right,” said Josh Hackbarth, SVP, Warner Bros. Discovery Global Brands, Franchises and Experiences.
“The Girls’ distinct personalities, wits and superhero abilities have made them a pop culture favourite. With the collection of experiences, content and products, we hope to continue to empower ‘The Powerpuff Girls’ fans with confidence, creativity and the unstoppable spirit of the Powerpuff team.”
Enter your details to receive Brands Untapped updates & news.