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The first NFTs to launch will focus on Tweety, formin part of the character’s 80th anniversary celebrations.
Warner Bros Consumer Products is partnering with Nifty’s on Looney Tunes NFT initiative called ‘Looney Tunes: What’s Up Block?’.
What’s Up Block? will offer fans access to rewards and benefits including virtual meet and greets, special access to Looney Tunes merch, exclusive never-before-been-seen content and new NFT drops.
The first series of NFTs to launch as part of the initiative will focus on Tweety, forming part of the character’s 80th anniversary celebrations.
“Looney Tunes is a pop culture sensation, representing the golden era of animation with over 80 years of storytelling and laughs,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros.
“From the recent success of Space Jam: A New Legacy to the classic cartoons from the 1940s and 50s, these beloved characters continue to spark nostalgia and excitement across all generations.
“Today, as digital engagement and technology evolves, the Looney Tunes collection will further expand the reach of the franchise, bringing fans together from around the world, offering unique experiences, community building, storytelling and a whole new way for them to engage. And what better way to kick things off with Tweety as his 80th birthday celebrations continue.”
Looney Tunes: What’s Up Block? marks the third collaboration between Nifty’s and Warner Bros following launches around The Matrix and Space Jam: A New Legacy.
Jeff Marsilio, CEO and Co-Founder of Nifty’s, added: “NFTs have limitless potential, and we are just scratching the surface of what is possible. We’re thrilled to be expanding our partnership with Warner Bros., visionaries in storytelling and creative entertainment, to use NFTs in this innovative way, that also engages users and connects them to a community of other Looney Tunes fans.”
Public sale, along with early access sale for Nifty’s community members who already hold specific NFTs, will begin this summer.
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